Which scenario results from a company raising its product price in the context of a coefficient of elasticity of 2?

In the context of a coefficient of elasticity of 2, this indicates that the demand for the product is highly elastic, meaning that it responds significantly to changes in price. Specifically, a coefficient of elasticity of 2 suggests that for a 1% increase in price, the demand would decrease by approximately 2%.

When a company raises its product price while having an elasticity of 2, the percentage decrease in the quantity demanded will exceed the percentage increase in price. This leads to a situation where the decrease in demand is greater than the increase in price itself. As a result, total revenue will decline because the drop in quantity sold outweighs the benefits of charging a higher price.

This scenario underscores the relationship between price changes and consumer response in the case of elastic demand. A firm facing such elasticity would need to be cautious when increasing prices, as it has clear implications for sales volume and overall revenue.